Welcome to Innovation Day 2026 at the House of Communication in Munich, the ultimate event for marketing decision-makers and managers! Under this year’s Explore More theme, we are offering you a platform where you can discover and discuss the most relevant trends from the marketing and communications industry.

On our Morning Stage, internationally leading minds present visionary approaches, surprising perspectives, and valuable inspiration. At its core lies a mindset that rejects blind actionism and rigid target images in favor of conscious, interactive engagement: recognizing opportunities, making decisions – even without complete certainty – and having the courage to explore new paths.

Our Masterclasses in the afternoon will offer practical insights and show how brand communication can be taken to a whole new level with collaborative approaches.

Rounding off the day are our Innovation Highlights, where participants can come and try out the latest technologies and discover their potential uses.

Make the most of this unique opportunity to chat to other interested decision-makers and secure a competitive advantage for your company with innovative ideas and solutions.

The Innovation Day will take place on Thursday, 15 October 2026, at the House of Communication Munich (Friedenstrasse 24, 81671 Munich). We look forward to welcoming you from 8.30 am to approx. 5.00 pm.

Are you interested in taking part in Innovation Day 2026?

Innovation Day is an exclusive event with a carefully curated mailing list. To make sure you also receive an invitation to Innovation Day, please leave us your contact details by clicking on the link below and we will check to see if you are eligible to attend: Sign up to take part in Innovation Day.

Innovation Day is aimed specifically at C-level management and first- and second-level managers and marketing decision-makers from companies that advertise products and services. This exclusive marketing event is designed for decision-makers who are interested in innovative approaches and the latest trends. Participation is therefore limited to this specific target group in order to help us guarantee a focused dialogue and valuable networking opportunities.

Participation in Innovation Day 2026 is free of charge for you, although we are unfortunately unable to cover your travel expenses.

Innovation Day provides many opportunities for you to network.

Before the Morning Stage, you will have the opportunity to make first contacts at the get-together. After the presentations on the Morning Stage, there will also be time for networking in addition to lunch. After the end of the event, you will also have another opportunity to exchange ideas and make valuable contacts in a relaxed atmosphere.

Do you have an important meeting or call you need to participate in during Innovation Day?

No problem! Enjoy the flexibility of our Munich House of Communication with access to our in-house remote workspaces for uncomplicated, flexible work sessions between talks!

Yes, catering will be provided for the participants of Innovation Day.

We would like to invite you to our get-together at our House of Communication in Munich. There you will have the opportunity to make your first contacts over breakfast. After the exciting presentations on the Morning Stage, there will be a delicious lunch for everyone. Guests can also enjoy a selection of coffee and cake at the end of the event.

Innovation Day will take place at the House of Communication Munich (Friedenstrasse 24, 81671 Munich). The House of Communication is located in the heart of Munich’s booming Werksviertel district. Due to the fact that we are so close to Munich’s Ostbahnhof (Munich East) train station, it is very convenient to travel here by train. For this reason, we recommend you use public transport to make your way to the event. If you wish to travel by car, there are a limited number of parking spaces available in our underground car park – however, we cannot guarantee that there will be a space available.