Innovation Day 2026 at the House of Communication in Munich brought together marketing decision-makers and managers. Under this year’s Explore More theme, the event offered a platform to discover and discuss the most relevant trends from the marketing and communications industry.

On our Morning Stage, internationally leading minds presented visionary approaches, surprising perspectives, and valuable inspiration. At its core was a mindset that rejected blind actionism and rigid target images in favor of conscious, interactive engagement: recognizing opportunities, making decisions – even without complete certainty – and having the courage to explore new paths.

Our Masterclasses in the afternoon offered practical insights and showed how brand communication can be taken to a whole new level with collaborative approaches.

Rounding off the day were our Innovation Highlights, where participants had the opportunity to try out the latest technologies and discover their potential uses.

Participants had the opportunity to connect with other interested decision-makers and gain new perspectives through innovative ideas and solutions.

The Innovation Day took place on Thursday, 15 October 2026, at the House of Communication Munich (Friedenstrasse 24, 81671 Munich). We look forward to welcoming you from 8.30 am to approx. 5.00 pm.

Are you interested in taking part in Innovation Day 2026?

Innovation Day is an exclusive event with a carefully curated mailing list. To make sure you also receive an invitation to Innovation Day, please leave us your contact details by clicking on the link below and we will check to see if you are eligible to attend: Sign up to take part in Innovation Day.

Innovation Day is aimed specifically at C-level management and first- and second-level managers and marketing decision-makers from companies that advertise products and services. This exclusive marketing event is designed for decision-makers who are interested in innovative approaches and the latest trends. Participation is therefore limited to this specific target group in order to help us guarantee a focused dialogue and valuable networking opportunities.

Participation in Innovation Day 2026 is free of charge for you, although we are unfortunately unable to cover your travel expenses.

Innovation Day provided many opportunities for participants to network.

Before the Morning Stage, participants had the opportunity to make first contacts at the get-together. After the presentations on the Morning Stage, there was also time for networking in addition to lunch. After the event, participants had another opportunity to exchange ideas and make valuable contacts in a relaxed atmosphere.

Do you have an important meeting or call you need to participate in during Innovation Day?

No problem! Enjoy the flexibility of our Munich House of Communication with access to our in-house remote workspaces for uncomplicated, flexible work sessions between talks!

Yes, catering was provided for the participants of Innovation Day.

We invited participants to our get-together at the House of Communication in Munich. There, they had the opportunity to make their first contacts over breakfast. After the exciting presentations on the Morning Stage, there was a delicious lunch for everyone. Guests also enjoyed a selection of coffee and cake at the end of the event.

Innovation Day took place at the House of Communication Munich (Friedenstrasse 24, 81671 Munich). The House of Communication is located in the heart of Munich’s booming Werksviertel district. Due to its close proximity to Munich’s Ostbahnhof (Munich East) train station, it is very convenient to travel there by train. For this reason, participants were encouraged to use public transport to make their way to the event. Those travelling by car had access to a limited number of parking spaces in our underground car park.