Inspiration Highlight

Female Power & Business Impact: Insights into the vision of one of Germany’s most influential female entrepreneurs

She is Germany’s most successful female artist, but that’s not all: Shirin David has also built up an impressive business empire as an entrepreneur. At Innovation Day you will not only get to know her as a chart-topping musician, but also as an inspiring speaker, who will tell us about her journey from content creator to successful business owner. With brands like Dirtea, Juicy Money Records and her new cosmetic line Shirin Beauty, she is showing how creative visions can be turned into commercial success. Shirin really strikes a chord with a highly attractive target group: Gen Z – the consumers and decision-makers of tomorrow – who she systematically reaches with her strategy and products.