15 October 2024

Taking place every year at the House of Communication in Munich, Innovation Day brings together marketers and high-profile international speakers from the fields of business, media and politics. As well as highly relevant content, we provide formats tailored specifically to decision-makers, giving them the opportunity to share their knowledge and personal experiences in an exclusive setting. The theme of this year’s Innovation Day is #FuturePositive.


Time for a positive mindset: #FuturePositive is the central theme of Innovation Day 2024. It is an appeal to decision-makers to focus all their efforts on the opportunities that exist for business and brands – whether in the field of artificial intelligence, sustainability or market development.

Let’s seize the opportunities of tomorrow with curiosity, courage and creativity, instead of allowing ourselves to be paralysed by pessimism. Valuable inspiration, out-of-the-ordinary approaches and examples of bold, future-proof strategies for brand management will be provided by top speakers, masterclasses and a whole host of other programme highlights.


Innovationday Morning stage

Morning Stage

Visionary, inspiring talks by high-profile speakers

Innovationday Morning stage


Practice-oriented, profitable insights from experts

Innovationday Morning stage

Speaker Meet-ups

Get to know our top speakers in small groups

Innovationday Morning stage

Innovation Highlights

Try out innovative technologies and smart devices

Host and Partner

Serviceplan Group

The Serviceplan Group is the largest independent, partner-managed agency group in Europe. Established in 1970 as a classic advertising agency, Serviceplan soon developed its ‘House of Communication’ concept – to date, the only completely integrated agency model in Germany to combine all modern communication disciplines from the fields of Creative and Content, Media and Data, as well as Experience and Commerce under one roof: from brand strategists, creatives and experience designers to media, marketing technology and CRM experts, data scientists, market researchers, PR consultants and sales professionals. With 33 of its own office locations and a number of other partnerships, the Serviceplan Group is represented in a total of 20 countries worldwide, as well as in all key economic regions. The precisely coordinated interplay of more than 40 specialised agencies from the three agency brands Serviceplan, Mediaplus and Plan.Net make the Serviceplan Group the leading agency group for innovative communication.

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REPUBLIC - Meaningful media

The marketer and solutions-provider for quality German newspapers Süddeutsche Zeitung and Frankfurter Allgemeiner Zeitung

At REPUBLIC, our customers are at the focus of everything we do. Our working relationship begins with a commitment to understanding the challenges you face. We take everything into account – your brand, your target group and your market environment.

Our promise to you: meaningful media.

Forming the basis of this are quality newspapers Frankfurter Allgemeine Zeitung and Süddeutsche Zeitung, which are now reaching more people than ever, thereby demonstrating just how important they are for the Federal Republic of Germany. These publications are held in the highest regard by society’s opinion leaders and multipliers.

We develop highly effective solutions in inspiring environments for discerning target groups, ensuring that brands can successfully achieve their communication goals in inspiring environments with maximum authenticity.

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Ad Alliance Logo

Ad Alliance

Ad Alliance is the marketing unit of RTL Germany. Leading the way in individual, cross-media brand communication, it is responsible for the marketing of RTL Germany’s channels and offerings, as well as for video and technology specialist smartclip. In addition to this, the team markets selected brands or genres for Media Impact and Bauer Advance as a service provider. The portfolio comprises around 500 media brands as well as the genres TV, print, digital, ATV and audio – and therefore reaches almost 100% of people in Germany. As well as providing content consulting, Ad Alliance also offers innovative technological solutions – from programmatic to contextual and data-driven advertising.

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Highlight Review 2023

Expanding Horizons

‘Expanding Horizons’ was the theme of Innovation Day 2023.

Here the focus was on encouraging companies and brand managers to fundamentally rethink their own understanding, expand their spectrum of knowledge and broaden their own horizons of experience. Innovation Day 2023 provided a valuable update in the form of inspiration, motivation and exciting ideas from our top speakers, masterclasses and additional programme highlights. 

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House of Communication
Team Innovation Day
Serviceplan Group
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