Host and Partner of Innovation Day
Learn more about the hosts and partners of Innovation Day 2025.
The Serviceplan Group is the largest independent, partner-managed and most broadly positioned agency group in Europe. Founded in 1970 as a classic advertising agency, the Serviceplan Group has been bringing together all communication disciplines under one roof ever since: from brand strategists, creatives, experience designers, marketing technology experts, CRM experts, data scientists, market researchers and PR consultants to sales specialists, everyone at the Serviceplan Group works together at the House of Communication – the only completely integrated agency model in Germany. The precisely coordinated interaction of a number of specialised agencies focused on Strategy & Consulting, Creative & Content, Platform & Technology and Media & Data makes the Serviceplan Group the leading agency group for innovative communication.
What connects us all is our passion for building and coaching fascinating brands. Brands that are economically successful and trigger emotions in the hearts and minds of the consumers — or in other words, BEST BRANDS.
And this is achieved through innovative communication, which means finding new ways into consumers’ hearts with creativity, media and technology.
This vision of turning brands into BEST BRANDS is something we live and breathe here at the House of Communication on a daily basis.
Quality marketer and solution provider for Süddeutsche Zeitung and Frankfurter Allgemeine Zeitung
At REPUBLIC, all customers are at the center of our actions and thinking. Understanding your challenges is the first step in our collaboration. Republic always takes a holistic view—the brand, the target group, and the market environment.
Our promise: media with meaning.
This is based on the quality media outlets F.A.Z. and SZ, which today reach more people than ever before, demonstrating their great importance for the republic. They appeal to the core of society: opinion leaders and multipliers with diverse interests.
Republic develops meaningful solutions for you in meaningful environments for upmarket target groups – and offers brands the security of successfully achieving their communication goals in credible environments.
Ad Alliance is the advertising sales unit of RTL Deutschland. A leader in customised, cross-media brand communication, it is responsible for ad sales for RTL Deutschland’s channels and services, the Bauer Media Group and the video and addressable TV network of RTL AdAlliance. The team also handles ad sales for selected brands and categories for Media Impact, either as a service provider or as a proprietary trader. Its portfolio includes around 500 media brands across TV, print, digital, ATV and audio, reaching almost 100% of the German population. As well as content-related consulting, Ad Alliance offers innovative technological solutions – from programmatic to contextual and data-driven advertising.
Technology company The Trade Desk™ empowers brands and agencies to purchase digital advertising. Through its self-service, cloud-based platform, ad buyers can manage and optimise data-driven digital advertising campaigns across various ad formats and end devices. Integrations with major data, media inventory and publisher partners guarantee maximum reach for independent, data-based purchasing decisions. Enterprise APIs enable customers to make individual developments based on the cloud platform. Headquartered in Ventura, California, The Trade Desk has offices across the United States, Europe and Asia.
To find out more, visit thetradedesk.com or follow them on Facebook, X and LinkedIn.
Samsung Ads delivers Advanced TV advertising at scale. Its smart TV advertising solutions are built on a unique source of first-party data from millions of Samsung smart TVs worldwide. Samsung Ads provides a holistic view for advertisers, connecting linear, OTT and gaming to help brands see the total picture of modern TV consumption behaviour. Brands use its managed service and programmatic offerings to achieve incremental reach, complement linear TV campaigns, find difficult-to-reach target audiences, optimise advertising contacts and, most importantly, to measure results. Samsung Ads is the advertising division of Samsung Electronics, the world’s leading TV manufacturer.